The initial goal is to appear in front of people who are already looking for your services
The only truly effective way to do this is to show up to people who are actively searching Google for what your business provides!
However there are some problems...
Example for a “lawyer”
Showing up to anyone looking for “lawyer” or “law firm” will almost always be very expensive and ineffective to be able to profit from it
Our plan for you
Cease opportunities - "low hanging fruits"
The idea is to do things in phases:
The first phase is to get some leads for you to assess the growth potential.
Once you start generating some revenue, it will give you the confidence and capital to fund the most experimental but most rewarding keywords.
Steps and process
Step 1 - Brief questionnaire
To know a little about your business, fill in a small form
So we can ask the right questions to help you
Step 2 - Exploratory meeting
Before we start, we need to understand exactly who we are trying to reach, what they might be interested in.
It is unlikely that you will know all the answers clearly, but we will have a good starting point!
Step 3 - Sample Ads
You need to feel comfortable.
It is vital that you are satisfied with the language and ad text we are using.
Sometimes innovative combinations are the most effective, but we will never do anything against your wishes.
Step 4 - We start your campaigns
We will start as soon as possible.
The idea behind this is to get you used to the traffic, the volume of emails and phone calls.
It's no use letting traffic max out when you're still struggling to deal with the first batch of prospects.
Revisions and improvement
Over time, we’ll start to realize what types of ads, markets, platforms, and targeting are actually producing customers and not just contacts.
You never know that in the early days!
Eventually, we can start pausing the ads that aren’t as effective at producing customers and only bet on the ones that are working well.
Interestingly, you can sometimes have ads that perform very well but that only attract “tourists” with no real intention of converting into customers.
In numbers it’s great, but in reality, they don’t generate revenue!
On the other hand, you may have an ad that performs poorly, but that really filters people, leaving only the most interesting ones coming to your site.
At the end of the day our focus is to save on customer acquisition cost
We do this by systematically filtering and investing only in clicks from visitors that really matter to your business.
Our guarantee for your peace of mind!
As with any business, there is always a certain amount of risk associated with success.
We want to completely remove that risk and put it on ourselves.
If we don’t do what we say we’re going to do… then you don’t pay!
Our strategy for this is twofold:
1. We do not accept all customers.
We’ve become very good at evaluating whether we can help companies and we’re excited to be able to help yours.
2. We start with the best available opportunities first.
The return that it will generate will pay off your first investment in clicks as quickly as possible.
Here's how the warranty works:
The goal is to increase the number of contacts for your business.
So our guarantee is this:
“If we don’t get an average of 7 new leads per week during a given month, you won’t pay the next month’s management fee.”
The only condition is that you must be prepared to invest the recommended amount. You will not need to “call” the warranty.
If in any month, we don’t reach the agreed number of new leads, we simply won’t charge our management fee
With more than 12 years in the online search market, Payoff stands out for creating innovative ways to reach target audiences and increase the number of customers!
We have a team exclusively dedicated and ready to help you grow your business!