SEO and PPC are two very different online marketing strategies
SEO is the process of optimizing a website for search engines in order to improve its ranking in searches and thus increase website traffic
PPC (Pay Per Click), on the other hand, is a marketing strategy that involves buying ads on search engines in order to generate traffic to the website
SEO is a long term strategy while PPC is a short term strategy.
SEO takes some time to yield results, while PPC generally yields results faster.
However, SEO results tend to be longer lasting than PPC results.
Another important difference between SEO and PPC is cost.
SEO is a free strategy, while PPC usually involves paying a cost-per-click (CPC).
Which strategy is best for your website depends on a number of factors, including budget, time available, website goals, and target market.